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Overall rating: 4.783019 / 5 from 106 reviews.

AI Generated Review Summary

The Prime Magic Clear Face Primer is praised for its ability to create a flawless and smooth skin look, providing a natural finish. Customers appreciate its smooth and matte texture, which enhances makeup application. The product is also noted for its excellent value for money and smooth base, though some users found it slightly claggy.

Summary topics

  • Skin Appearance: 14%
  • Price Value: 10%
  • Product Finish: 8%
  • Value for Money: 8%
  • Makeup Base: 11%

Review topics: ["feels","value","skin","primer","base","coverage","shade"].

Review highlights

  • "This primer is amazing stuff I absolutely love it my skin felt super smooth and my make up looked flawless all day"Sarah
  • "I love their face primer and mascara the best good value perfect for my skin and delivery is so quick ."Karen B.
  • "It makes my skin feel really soft and smooth ready for me to apply my foundation."Laura J.

Reviews

Trustworthy

"Great product, always reliable and the best primer I've ever used"

Nicola B. (5/5)

Magic Primer

"Love this product. Its a brilliant base and offers great coverage. No noticable large pores. Skin feels silky soft and foundations applies lovely"

Julie R. (5/5)

Skin feels so smooth with

"Skin feels so smooth with this product. ❤️"

Tina L. (4/5)

Primer

"Love this primer it’s so soft and glides on my skin so well"

Desley F. (5/5)

Nice and smooth!

"Goes on lovely and smooth - feels nice!"

DAWN C. (5/5)

Very good

"I love this product. It’s such good value for such a good product."

Milda (5/5)

Good value products

"I love their face primer and mascara the best good value perfect for my skin and delivery is so quick . Glad I found W7 products"

Karen B. (5/5)

Very smooth and silky feel

"Very smooth and silky feel to my skin after application. I am in my sixties so have fine lines around eyes and mouth. This primer definitely blurs my lines. Also hides my pores in my skin. My makeup lasts for 12 hours easily. Would definitely recommend."

Claire J. (5/5)

Skin feels amazing

"I can wear this primer just on on it's own. If I'm having a make up free day. It does what it says and reduces the redness in my fave. It makes my fave to healthy and fresh. Does not feel heavy or suffocating on the skin. Absolutely worth a try."

Claire (5/5)

Lovely

"Really like this product . The lovely shade of green is just perfect to help neutralise the red areas on my face."

Jayne D. (4/5)

Q&A

Our Mission

High quality cosmetics at an affordable price.

US Delivery

All purchases are shipped using Amazon

Cruelty Free

W7 has never tested any of its products on animals.