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Overall rating: 4.797619 / 5 from 168 reviews.

AI Generated Review Summary

W7's It's Glow Prime Radiant Primer is praised for its lovely smell, fresh and flawless skin look, smooth and glowy finish, and quick, mess-free application. Customers also appreciate its small amount for great value and its ability to create a nice, dewy skin appearance.

Summary topics

  • Scent: 22%
  • Skin Appearance: 18%
  • Finish: 3%
  • Product Quantity: 9%
  • Value for Money: 6%

Review topics: [feels, fragrance, value, colour, consistency, glow, amount, smells, skin, looks, base, problems, face, coverage, container, price, buy, foundation, primer, finish, application, blends, sparkle, makeup, make, stays, shimmer, brand, staying power, pump].

Review highlights

  • "My skin looks fresher and when i apply w7 foundation looks almost flawless and smells fresh."Donna W.
  • "This is a really nice product, leaves a nice glow (not glittery) and smells nice, will definitely buy again!"Hayley G.
  • "Nice packaging, lovely product, smells nice, feels nice and good staying power, love it"Joanna D.

Reviews

Love this product. Pleasant smell

"Love this product. Pleasant smell and price amazing. Used Lancome one prior and the w7 gives a soft glow I love it"

Lorraine H. (5/5)

Absolute holy grail primer for

"Absolute holy grail primer for me! Have repeated purchase several times now and you just can’t beat the glow, smooth consistency and really pleasant scent. Sits really nicely underneath make-up and makes me look alive with glowing skin!"

Kate H. (5/5)

See the glow

"Very pleased with this product, great on its own or under foundation, feels lovely on the skin."

Julie T. (5/5)

Love this product - it

"Love this product - it gives such a lovely radiant finish. Don’t need foundation with this one if you have a tan - it does a perfect job just on its own."

Poppy O. (5/5)

LOVE LOVE LOVE

"This is a constant in my make up bag. I bulk order as I love it so much. Beautiful consistency and leave skin glowy, dewy and feeling fresh"

Ali P. (5/5)

Fave illuminating product

"Honestly loveee this item so much just as good as the high end alternatives"

Kelly (5/5)

Excellent primer

"Good enough to wear alone for a natural glow. Doesn’t settle into my fine lines. Great product"

Linda S. (5/5)

Lovely glowy base to apply foundation

"Lovely glowy primer that applies easily, only 1 pump needed for whole face. Provides a great base to apply foundation to."

Maz (5/5)

Great product

"One of my favourite primers leaves a gorgeous glow!"

Leanne S. (5/5)

Excellent

"Excellent"

Azalea M. (5/5)

Q&A

Our Mission

High quality cosmetics at an affordable price.

US Delivery

All purchases are shipped using Amazon

Cruelty Free

W7 has never tested any of its products on animals.