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W7 Makeup USA

Our Story

Founded in 2002 in London, England; the W7 brand was created to provide everyone with access to high quality and on-trend colour cosmetics at affordable

W7 Makeup USA
W7 Makeup USA

The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.

W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!

Our Mission

High quality cosmetics at an affordable price.

US Delivery

All purchases are shipped using Amazon

Cruelty Free

W7 has never tested any of its products on animals.