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Sweet Dreams Watermelon Swirl
Our latest addition to the overnight lip mask family! Packed with juicy ingredients to soothe, hydrate and restore!


Tried, Tested & Loved
Chloe 💖
"This is my go to palette for everyday and every occasion! Very pigmented and affordable, love it! 😍❤️"
Alex S
"Fab product. Perfect dupe of Chanel universal bronzer for a fraction of the price, win win!!"
Jacalyn P.
"Excellent foundation its the same as a well known brand but so much cheaper. I tell all my friends about this brand"
Ali P.
"The best primer I have ever used. The consistency is luxurious, it has a lovely light scent, and it gives a glow that lasts all day. I buy this in bulk Iike it so much"



The Latest from W7
Take a Vay-Cay With Us
Whether you're packing for a weekend getaway or just want to bring the holiday vibes into your daily routine, W7's Vay-Cay Way of Life Travel Gift Sets are your new must-have essentials. Ready to treat every day like a vacation? These curated kits deliver effortless beauty in two mood-lifting scents: Be Adventurous and Be Blissful. Same Iconic Set, Two Distinct Vibes! Each travel set includes four body-loving treats in convenient travel sizes: Body Wash (100ml) Body Butter (100ml) Body Mist (50ml) But here's the twist: whilst the formulas and feel-good vibes are the same, each set is infused with a unique fragrance personality. Be Blissful: Soft, Sweet, and Serene! Craving calm and comfort? The Be Blissful scent wraps you in a soft, soothing aroma that feels like a dreamy spa day under the sun. It’s the perfect choice for those who lean into relaxed mornings, cosy nights, and everything in between. Think soft florals and gentle sweetness that linger throughout your day. Be Adventurous: Fresh, Bright, and Energising For the go-getters and globe-trotters, Be Adventurous is bursting with uplifting, clean notes that awaken your senses. It’s like a fresh sea breeze blended with tropical zest, perfect for starting your day with a boost or freshening up on the fly. Pro Tip: Layer & Mix Want to make the most of your set? Try layering the body mist and lotion for a longer-lasting scent or mixing elements from both kits to create your own signature vibe.
Learn moreGlow Like A Pro!
A must-have beauty essential designed to give your skin a natural, lit-from-within radiance while offering skin-loving benefits that leave you glowing all day long!
Learn moreMatte Eyeshadows - A Makeup Essential!
Whilst shimmers and glitters have their moments, matte eyeshadows are a timeless staple in any makeup kit.
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Our Mission
High quality cosmetics at an affordable price.

US Delivery
All purchases are shipped using Amazon

Cruelty Free
W7 has never tested any of its products on animals.